Elon Musk developed the worlds perfect snob brand product. The Tesla was expensive and by design exclusive. It was the car for rich people with a second or maybe a third car. It was a car that beautiful people could feel good about driving. They could drive it and feel holy, clean and better then the great unwashed masses in their gas and diesel cars. It was all great when sales volumes were low and as a result accidents and fires were infrequent as well. Then brands that no one wanted in the EV market hitched their wagon to the "green" marketing bus. Governments got in on the act and progressive activists demanded EVs for everyone. Sales volumes went up. Then wheels came off. Highly publicized accidents such as the Fremantle Highway incident raised questions about EV safety. It turns out that far from being the environmental savior everyone hoped for EVs are very heavy and can damage existing infrastructure, cause mining disasters at scale, can't be repaired by a regular garage, wicked expensive to fix when damaged, can't be salvaged with normal established processes and can be a massive fire risk. Who knew? The whole exercise might go down as one of the worlds biggest product disasters.