Norton actually has new motorcycles in the USA

My impression from an interview or two with the Norton rep posted on youtube around EICMA and which included frequent use of the term "discerning buyer", is that for the V4 they were intending to emulate the exclusive car brands where you are offered a not inexpensive base model and can then add from a whole slew of upgrade options. Presumably the First Edition will include all the options.
Yes, and some of those options will require a subscription. Like if you want the "super track" mode offered, you'll have to pay a monthly subscription fee. Your new crotch rocket is capable of 230hp, but you only get 200hp with the purchase. You'll have to pay a monthly subscription fee to get the other 30hp. It's coming.
Manufacturers have to find a way to suck out the last ounce of cash from the buyers.
 
Slap the old Norton logo on this thing and I'd buy. No one else would though.
Norton actually has new motorcycles in the USA
 
These new bikes are not that far ‘out there’! Unless we want to view them as such.;)

Looking at the Manx R - the front has super clean conventional lines, unless we now view conventional as including multiple wings, widgets and whatsits! Even that devisive rear end is not that radical. Compare it to the V4sv.

Gotta say I prefer the V4sv styling (nowt wrong with bling’n’embelishments) but as I’ll never be able to get my hands on one of those, I’m much more interested in how the Manx performs as a ‘road’ bike.

Wonder who’ll get the first road test, or will they have a press launch?

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Gotta say I prefer the V4sv styling (nowt wrong with bling’n’embelishments) but as I’ll never be able to get my hands on one of those, I’m much more interested in how the Manx performs as a ‘road’ bike.

Wonder who’ll get the first road test, or will they have a press launch?
I prefer the previous styling as well.
But we all know that TVS/Norton must separate themselves from the Donington era, and this is their attempt.
The regular Manx does seem like a better deal with better ergonomics, at least for geezers like me.
We still don't know the pricing yet. This is were Norton may unfortunately shot themselves in the foot.
 
These new bikes are not that far ‘out there’! Unless we want to view them as such.;)

Looking at the Manx R - the front has super clean conventional lines, unless we now view conventional as including multiple wings, widgets and whatsits! Even that devisive rear end is not that radical. Compare it to the V4sv.

Gotta say I prefer the V4sv styling (nowt wrong with bling’n’embelishments) but as I’ll never be able to get my hands on one of those, I’m much more interested in how the Manx performs as a ‘road’ bike.

Wonder who’ll get the first road test, or will they have a press launch?

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These are glamorized and AI retouched photos. This is not how they look in person. To each his own, but I will again tell you the feedback from the AIMExpo I got wasn't positive. That is also from people who own dealerships and have those "boutique" resources. One of them said they'd have a Morgan dealership before investing in something like this. IF you don't get that analogy, then you don't get the motorcycle market. Universally, those I was with echoed everything here, including the lack of a known supply chain and the aftermarket's reluctance to provide for short-run bikes, etc. Also, they are worried that pre-TVS customers will blame them when they can't or won't work on previous bikes. Also, those same people look at the forums and see no excitement there. They pay people to provide them with the metrics by which they base their business decisions, and seek outside advice (like I was there to provide) on what they can actually make a return on their investment.

Also, zoom out for a second: the U.S. motorcycle industry is in a real slump, and it is not trending upward in any meaningful way. Dealers are protecting what cash they have, trimming SKUs, and refusing anything that looks like a science project with a warranty tail. When times are good, some of them will gamble on “cool.” When times are like this, they want predictable inventory turns, parts availability, and a service pipeline they can rely on. A boutique bike with unknowns in the supply chain, parts, and long-term support is exactly what they avoid, no matter how pretty the photos look.
 
I will add to my first post. You actually have to be impressed that TVS actually had bikes in the USA. That took some doing and logistics. Also, still nothing has been submitted to CARB for any of their bikes "yet."
 
These are glamorized and AI retouched photos. This is not how they look in person. To each his own, but I will again tell you the feedback from the AIMExpo I got wasn't positive. That is also from people who own dealerships and have those "boutique" resources. One of them said they'd have a Morgan dealership before investing in something like this. IF you don't get that analogy, then you don't get the motorcycle market. Universally, those I was with echoed everything here, including the lack of a known supply chain and the aftermarket's reluctance to provide for short-run bikes, etc. Also, they are worried that pre-TVS customers will blame them when they can't or won't work on previous bikes. Also, those same people look at the forums and see no excitement there. They pay people to provide them with the metrics by which they base their business decisions, and seek outside advice (like I was there to provide) on what they can actually make a return on their investment.

Also, zoom out for a second: the U.S. motorcycle industry is in a real slump, and it is not trending upward in any meaningful way. Dealers are protecting what cash they have, trimming SKUs, and refusing anything that looks like a science project with a warranty tail. When times are good, some of them will gamble on “cool.” When times are like this, they want predictable inventory turns, parts availability, and a service pipeline they can rely on. A boutique bike with unknowns in the supply chain, parts, and long-term support is exactly what they avoid, no matter how pretty the photos look.
Yep CG, no doubt they’ve got a difficult undertaking, especially in the current climate - my guess is they know that. Perhaps they will sell better in Europe and Asia etc, and they likely know that too.

I guess they recognise that they are a loooong way yet from realising expectations: producing the full lineup; resolving export requirents; establishing dealer networks/logistic chains and turning any sort of profit. Ya have to believe they’ve factored that in.

As you say though they’ve got to the US (for AIMExpo at least) and it appears they’re going to do what they stated they’d do from the outset. With one of the biggest motorcycle manufacturers in the world behind them, let’s hope they can succeed. Literally no option but to try right?
 
The only new Norton model that I’m interested in purchasing, once I’ve seen the road tests (and the price of course), is the Manx R. Ya know, if we’re being ‘factual’.

Random indicative pricing and launch date from autosxp.com - ‘random’ being the operative word!


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The only new Norton model that I’m interested in purchasing, once I’ve seen the road tests (and the price of course), is the Manx R. Ya know, if we’re being ‘factual’.

Random indicative pricing and launch date from autosxp.com - ‘random’ being the operative word!


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Clearly the Atlas is the low priced entry , and 7 lakh comes ~ to $7k usd and the Manx at ~ $25k usd that’s much better than it cost before.
 
Is this the price to UK/EU customers, or worldwide?
Exchange rate today about 1 US dollar to 1200 lakh.
That would put the R at $24,000 to $30,000.
Better than the previous V4s from Norton, of course as long as that includes all the premium parts, CF, billet alloy, etc.
Then how about import duties, and other add-ons?
 
Is this the price to UK/EU customers, or worldwide?
Exchange rate today about 1 US dollar to 1200 lakh.
That would put the R at $24,000 to $30,000.
Better than the previous V4s from Norton, of course as long as that includes all the premium parts, CF, billet alloy, etc.
Then how about import duties, and other add-ons?
No way you’re getting carbon body work and wheels for 24-30k usd.
 
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